What Is The Online Marketing?
Can e-marketing definition (E- Marketing) as a kind of marketing for a particular good or service on the Internet. Any display products companies in the Internet and be a sale and purchase via the Internet. Where the Internet has become now occupies an important aspect of our daily lives for being the source of the important sources for information compete with the traditional media in the dissemination of news or information, such as newspapers, magazines, audio-visual and radio stations. In addition to consideration of this network is an important source of knowledge, it has become possible with the development of the means technical assistance in, it became possible to create a new space can be invested in the marketing of certain goods or services and aids and the evolution of the different ways in support of the marketing process.
Concentrated idea of e-marketing in “how to harness technology to make marketing more effective, and to attract the attention of individuals” .okl this depends on the good management of commercial campaigns and the best product design and marketing. Research has shown that more than 80% of web users have made deals by mailing advertising on the Internet, and this is more like a commercial market for marketing on the web.
Examples of websites for marketing (www.amazon .com) and is the best known as well (www.eBay.com) and there are also http://thedailyharrison.com/reviews/100k-factory-revolution-review-first-results-bonus and many others.
Advantages and Disadvantages of E-Marketing
1. Ease of access to information on any commodity and features because of the strong spread of the Internet.
2. Access to item from any person who was an individual or organization.
3. possibility of the completion of the sale and purchase operations without the buyer need to go to a place Item
Payment via the Internet can be, too.
4. Low-mail marketing costs compared to the average marketing costs.
Disadvantages of E-marketing
Despite numerous advantages of e-commerce, but it is not characterized by some flaws
1. There may not be acceptance of the consumer of the purchase via the Internet.
2. The presence of some phantom companies, whether casual or consumer products companies.
3. Not having a secret deal has been breaking and entering information by companies hacker online.
4.adm matching the consumers of the evolution of mail.
For the beginning of e-marketing must have a plan, and this plan is made up of three sides of the triangle represents the success and failure of any of these points lead to a weak chances of success of the project sales via the Internet, or so-called “e-marketing”.
The three sides of the triangle-mail marketing are:
First, develop a good product:
Many believe that creating a good product a difficult process of investigation, but we say that it is not true, Vonjeh products that can be manufactured by yourself, and each of us has a private distinguish it from other skills, and these skills, usually not available to everyone, often have these skills Market hence you can use these skills to create your own product, the more distinctive the product and there is a lot of competition in their respective fields, the greater the success of its marketing on the internet opportunities.
The Internet makes your window open to the world, try to put all the other languages and cultures in mind when marketing, and shorten your products on a category or a particular market if you have the opportunity to showcase your product more broadly.
Before you begin, you must search for competitors in the same field, and set a schedule for the assessment of the competition, and determine the value or comparative advantage which is characterized by your product, and in addition to all of that should be above the level of your product the client’s expectations, and this is an important step to make this same client does marketing your product.
Second, the development of a Web site:
We come to the second step was the development of a dedicated website for marketing the product, and it should be considered to be all on-site urges visitors and stimulated to buy the product, and the formulation of words is the most important Marketing tool you have, the right words are turning visitors into customers, or it may make them go to other sites would never come back to your site.
The wording of the right words here is the foundation of your business, and how to convert the visitor to a client is totally dependent on the method to convince you, the mental picture that emerges from his product, and the site should be not excessive in his designs and decoration, the more was simple, the better.
When creating a site visitor directly addressed, and select a problem and talked about and view your product as if he is the perfect solution to this problem. Spoke about the product in detail, and must take into account that every word or address, or phrase you type in the website should suggest the product quality, the many and priority of this product from the rest of the competitors solutions, you must have your words is clear, precise, non-exaggerated, in order to suggest a credible and benefits and professionalism of the product.
Third, The Marketing Plan:
The marketing plan is composed of long-term policies and short-term again.
• Short-term policies:
Whose main goal an increase in the popularity of the site, which is needed and important in the beginning of the launch site, but should not be sufficient to these policies alone to secure a good turnout on the site in the long run, where they can resort to advertise your product your website on other websites or other media, It can also be used discussion forums, or search engines in the declaration as well.
• Long-term policies:
They serve as the site a permanent stream of visitors interested in your product, these policies are indispensable if you want a real sales for your product, and can be achieved through good content and updated on an ongoing basis to the site, offering a number of free services for visitors to the site, prepare a list of names of visitors to send newsletters the site to them.